As I wrote in a LinkedIn blog post entitled “Law Firm Partners: Stop being arrogant and realise the talent within”, one of the issues facing law firms is a failure to empower their marketing and business development teams, or at the very least to recognise that they have skills that lawyers simply do not have.
It has been a topic that I have discussed with many CMOs across the globe, including Yolanda Cartusciello, now of Bernero & Press , who is consistently recognised as one of the leading law firm marketers of the past decade. We decided to put together a roundtable of some of the leading CMOs in the legal market, to discuss the issues facing marketing and BD in law firms.
In order to have a full and frank discussion, it was essential that this was done under the full cloak of anonymity, as I’m sure you can understand. So, on a sunny March day, we gathered together at a secret location in Manhattan – read on to find out what we discussed.